We account for every cent spent.
Through strategic thinking and application of insights, we can determine where your audience lies to deliver more effective campaigns.
We’re pedantic about detail. We keep track of our campaigns along every step of the way and implement continuous refinements to make sure you get the best ROI from us - we’re watchful, proactive and reactive. Along with strategising and managing campaigns, we’ll furnish you with deeper insights into your target market - we completely analyse the demographic, and will provide you with a detailed roadmap to interact directly with your target market.
Our team is made up of experienced strategists who seriously know what they’re doing when it comes to content strategy - determining exactly the right narrative to suit your marketing objectives.
- Paid Media (Programmatic RTB/ Native/ Social/ Search/ Display)Owned Media (Website/ Social Properties)
- Data Intelligence (Analytics / DMPs)
- Contributing Partners: IAB Media Innovation Council
- Desktop / Mobile advertisi ng
- Paid media
- Owned media
- Data intelligence
On The Go Tours
On The Go Tours has been a client of our for two years. We work with them exclusively on content performance and paid media across all their territories, incl. the UK, USA, Australia, Canada, South Africa and more.
From 2014 to 2015 we:
- increased CTRs from 2,99% to 4,89% (63% change)
- decreased CPCs from £1,65 to £1,02 (62% change)
- increased CRs from 0,79% to 2,23% (184% change)
- decreased CPAs from £134 to £74 (45% change)
We also lessened the client’s dependence on brand terms by reallocating more than 75% to destination-focused terms, letting the strong SEO do the work.
We conceptualised, produced and marketed the Celebrity Betmatch campaign for our client, bet.co.za. The campaign is highly focused on quality content: building brand equity, driving quality traffic to the website and encouraging sign ups.
Utilising mainly native sources of traffic, we’ve been able to:
Drive 12,000+ uniques with an average time on site of 8m:35s
Drive 7,500 uniques from the campaign’s site to the main site
Establish the campaign site as the highest referrer to sign ups (42% since the campaign launched).
Recorded their highest amount re-activations of dormant accounts to date.
Established September 2015 as their highest grossing month since their inception in 2012.
Red Bull has had retainers on the creative video side for two years as well as on the performance side for the previous year.
Our key role as performance partners has ensured that Red Bull SA, who previously would come short of reaching targets set by Red Bull HQ, did not miss one month since.
Our social media / content focused consulting and agile modus operandi regarding paid media ensured that their annual target was exceeded by 7.1% - a first for Red Bull SA.