KING OF THE AIR 2016
The Red Bull King of the Air is South Africa's biggest and most extreme kiteboarding competition.
24 of the World's greatest riders face-off in a bid to command the elements and rule the sky, ultimately being crowned King of the Air.
The RED BULL KING OF THE AIR takes place annually on Big Bay Beach, with the iconic Table Mountain as the backdrop.
Kiteboarding has a big fan base both locally in South Africa and around the World.
We created a series of 30" spots to promote the event and encourage the global community to watch the livestream. We also created humorous daily weather report videos hosted by the riders themselves, leading up to the big event.
In addition to this, we shot, edited and animated inserts for the livestream. This included interviews with the riders and judges, Heats and Elimination explainer videos and profile pieces. Finally we designed and animated all the graphics for the global livestream.