Are you here because somebody who works at Iconic "invited you to like their page" on Facebook? If you are, thanks and good job following through! It's super weird asking people for thumbs-ups in real life. Like hitch-hikers: I NEVER see anyone flip a thumbs-up for them. We personally always do when we drive by, just to let them know not to give up.
So, here’s our deal: adverts are like shaving over pimples. We try to avoid them. We want to make and be part of content that adds value - we want to make stuff that the right audience can meaningfully engage with, stuff we’re proud to show to clients. There’s no showing up with a piece of tissue stuck to a bloody patch on your face here. That’s gross for us, gross for clients, gross for anyone who has to look at it.
So, Iconic is a content agency! A small one, because there's not a lot of us and we like it that way.
Succinctly: we collaborate with agencies and industry specialists to make remarkable content for brands and connect it with the right people. That means we don’t just make the right content for the right viewers, we find the right guys to create it too. No vegans at the Korean barbecue.
Our process is a triptych: Think, Create, and Perform. Let's Werner Hertzog this:
Our THINK segment starts before anything else and is there to problem-solve challenges in the most effective way for the client. We come up with ideas, concepts, offer creative consultation and drive strategy and planning. It’s Matt Damon to Ben Affleck’s… whatever it is HE did on Good Will Hunting.
For example, when travel company On the Go Tours approached us with the problem of getting good-quality travel stock images, we came up with an extremely cost-effective way to drive user-generated content and engagement, with minimal spend. We use our powers for good.
The CREATE side of things, is well, the making of the things. It’s the imagery we produce, from getting the right crew for the right job, seeing the project through, and adding our polished touch. This could be, speaking from a purely hypothetical standpoint, editing some gung-ho explorers documenting an adventure in Madagascar, joining the dots to film a rags-to-swags graffiti documentary, or even making funny commercials with local comics.
The PERFORM aspect of Iconic is kind of the hidden trapdoor in the magician’s hat, the one you’re not supposed to tell non-wizards about, like we just did. It’s not much to look it, but it’s how we make sure our efforts in THINK and PERFORM aren’t being done for nothing: it’s about syndicating content and getting the best return on investment. For jobs like Exploring Madagascar and On the Go Tours, we know floating stuff into the ether isn’t going to just be seen - we’re able to specifically target content at a brand’s demographic to make sure we’re spending energy driving the right viewers to the right content. We’re also able to help you learn from our campaigns by delivering full data reports to leave you with as much insight to future endeavours - nothing goes to waste.
Sorry if you felt like all that was link-baity. It literally was. But we're just an agency, standing in front of an internet audience, asking you to like us. Aw, man, we did it again. Well. If you feel strongly about this you can love us instead, because Twitter keeps changing now (and we don't like it).
Thanks for your support. We're excited about things to come.
In the meantime - get in touch with us, get a mental image of us, or stalk us on Twitter or Facebook.
We like it.