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    <lastmod>2022-12-14</lastmod>
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      <image:title>Live - (UN)CREDITED | The Story of Afro Dance - (UN)CREDITED | The Story of Afro Dance | Iconic Agency</image:title>
      <image:caption>Photographer: Ramon Mellet</image:caption>
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      <image:title>Live - (UN)CREDITED | The Story of Afro Dance - (UN)CREDITED | The Story of Afro Dance | Iconic Agency</image:title>
      <image:caption>Photographer: Tyrone Bradley</image:caption>
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      <image:title>Live - (UN)CREDITED | The Story of Afro Dance - (UN)CREDITED | The Story of Afro Dance | Iconic Agency</image:title>
      <image:caption>Photographer: Tyrone Bradley</image:caption>
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      <image:title>Live - (UN)CREDITED | The Story of Afro Dance - (UN)CREDITED | The Story of Afro Dance | Iconic Agency</image:title>
      <image:caption>Photographer: Tyrone Bradley</image:caption>
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      <image:title>Live - (UN)CREDITED | The Story of Afro Dance - (UN)CREDITED | The Story of Afro Dance | Iconic Agency</image:title>
      <image:caption>Photographer: Tyrone Bradley</image:caption>
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      <image:title>Live - (UN)CREDITED | The Story of Afro Dance - (UN)CREDITED | The Story of Afro Dance | Iconic Agency</image:title>
      <image:caption>Photographer: Tyrone Bradley</image:caption>
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      <image:title>Live - (UN)CREDITED | The Story of Afro Dance - (UN)CREDITED | The Story of Afro Dance | Iconic Agency</image:title>
      <image:caption>Photographer: Tyrone Bradley</image:caption>
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      <image:title>Live - (UN)CREDITED | The Story of Afro Dance - (UN)CREDITED | The Story of Afro Dance | Iconic Agency</image:title>
      <image:caption>Photographer: Tyrone Bradley</image:caption>
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      <image:title>Live - (UN)CREDITED | The Story of Afro Dance - (UN)CREDITED | The Story of Afro Dance | Iconic Agency</image:title>
      <image:caption>Photographer: Tyrone Bradley</image:caption>
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      <image:title>Live - (UN)CREDITED | The Story of Afro Dance - (UN)CREDITED | The Story of Afro Dance | Iconic Agency</image:title>
      <image:caption>Photographer: Tyrone Bradley</image:caption>
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      <image:title>Live - (UN)CREDITED | The Story of Afro Dance</image:title>
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      <image:title>Live - (UN)CREDITED | The Story of Afro Dance - (UN)CREDITED | The Story of Afro Dance | Iconic Agency</image:title>
      <image:caption>Photographer: Ramon Mellet. Keane Balt, Andrew Kirkby, Kyla Philander.</image:caption>
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      <image:title>Live - (UN)CREDITED | The Story of Afro Dance - (UN)CREDITED | The Story of Afro Dance | Iconic Agency</image:title>
      <image:caption>Kyla Philander, Andrew Kirkby.</image:caption>
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      <image:title>Live - (UN)CREDITED | The Story of Afro Dance - (UN)CREDITED | The Story of Afro Dance - Iconic Agency</image:title>
      <image:caption>Tyrone Bradley, Kyla Philander, Andrew Kirkby, Keane Balt.</image:caption>
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      <image:title>Live - (UN)CREDITED | The Story of Afro Dance - (UN)CREDITED | The Story of Afro Dance - Iconic Agency</image:title>
      <image:caption>Photographer: Tyrone Bradley</image:caption>
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      <image:title>Live - (UN)CREDITED | The Story of Afro Dance - (UN)CREDITED | The Story of Afro Dance - Iconic Agency</image:title>
      <image:caption>Photographer: Tyrone Bradley</image:caption>
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  <url>
    <loc>https://iconic.agency/live/2022/8/18/red-bull-superlap-brad-binder</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/1660820945518-RHKEJWGHC5JYV7XJ4CCZ/CK_220715_Superlap_4724.jpg</image:loc>
      <image:title>Live - Red Bull | Superlap | Brad Binder - Red Bull | Superlap | Brad Binder | Iconic Agency</image:title>
      <image:caption>Craig Kolesky - Red Bull Content Pool</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/1660820963602-LLEMCPCYY521H9K2CG8Z/TB_220713_SUPERLAP_743.jpg</image:loc>
      <image:title>Live - Red Bull | Superlap | Brad Binder - Red Bull | Superlap | Brad Binder | Iconic Agency</image:title>
      <image:caption>Tyrone Bradley - Red Bull Content Pool</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/1660820995388-ADWR37MPPO1T23GP2VEN/TB_220717_SUPERLAP_0643.jpg</image:loc>
      <image:title>Live - Red Bull | Superlap | Brad Binder - Red Bull | Superlap | Brad Binder | Iconic Agency</image:title>
      <image:caption>Tyrone Bradley - Red Bull Content Pool</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/1660820922482-JGPC7VA3XJZPQX2D5Z6X/TB_220714_SUPERLAP_0382.jpg</image:loc>
      <image:title>Live - Red Bull | Superlap | Brad Binder - Red Bull | Superlap | Brad Binder | Iconic Agency</image:title>
      <image:caption>Tyrone Bradley - Red Bull Content Pool</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/1660820906515-FBCN6TLFBWPTZ5NUVLRF/TB_220713_SUPERLAP_113.jpg</image:loc>
      <image:title>Live - Red Bull | Superlap | Brad Binder - Red Bull | Superlap | Brad Binder | Iconic Agency</image:title>
      <image:caption>Tyrone Bradley - Red Bull Content Pool</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/1660820894952-JZ2DB7XLRH98IMHAQ473/CK_220716_Superlap_5367.jpg</image:loc>
      <image:title>Live - Red Bull | Superlap | Brad Binder - Red Bull | Superlap | Brad Binder | Iconic Agency</image:title>
      <image:caption>Craig Kolesky - Red Bull Content Pool</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/1660820938799-MASZ2HSD2P3GU22WMRUR/TB_220714_SUPERLAP_0685.jpg</image:loc>
      <image:title>Live - Red Bull | Superlap | Brad Binder - Red Bull | Superlap | Brad Binder | Iconic Agency</image:title>
      <image:caption>Tyrone Bradley - Red Bull Content Pool</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/1660820990383-L1EIC12NHEYSK0WIOPK7/TB_220713_SUPERLAP_892.jpg</image:loc>
      <image:title>Live - Red Bull | Superlap | Brad Binder - Red Bull | Superlap | Brad Binder | Iconic Agency</image:title>
      <image:caption>Tyrone Bradley - Red Bull Content Pool</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/1660821863720-WT7LJ7660677BICKRA9B/TB_220714_SUPERLAP_0126.jpg</image:loc>
      <image:title>Live - Red Bull | Superlap | Brad Binder - Red Bull | Superlap | Brad Binder | Iconic Agency</image:title>
      <image:caption>Tyrone Bradley - Red Bull Content Pool</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/1660821859813-IJR5ZH27QC2R2JQPK9WN/TB_220714_SUPERLAP_0288.jpg</image:loc>
      <image:title>Live - Red Bull | Superlap | Brad Binder - Red Bull | Superlap | Brad Binder | Iconic Agency</image:title>
      <image:caption>Tyrone Bradley - Red Bull Content Pool</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/1660820960457-VOA601Y88L1BU2LD817H/DSC_7292.jpg</image:loc>
      <image:title>Live - Red Bull | Superlap | Brad Binder - Red Bull | Superlap | Brad Binder | Iconic Agency | Andrew Kirkby</image:title>
      <image:caption>Craig Kolesky - Red Bull Content Pool</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/87213de0-233f-4e43-ba19-d7970378e3ec/Red+Bull+Superlap+Brad+Binder+Kyalami</image:loc>
      <image:title>Live - Red Bull | Superlap | Brad Binder - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconic.agency/live/2022/4/25/digital-design-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/54ca1dfa-d51e-49df-8751-6e38a4ed7e00/3D-and-2D-Mix-Design-in-2022.gif</image:loc>
      <image:title>Live - Digital Design Trends: 2022 Edition - The best of both worlds.</image:title>
      <image:caption>The 3D design trend is ever-evolving and has continued to establish itself in recent years. Offering limitless possibilities to designers, it gives way for the imagination to run wild. From hyper-realistic 3D visuals that blur the line between digital and physical to highly creative mashups with 2D and paper cutout elements. There is no doubt that 2022 will show a great partnership between 2D &amp; 3D that is sure to display the best of each of these two worlds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/608ac8b9-46b8-488c-be8f-3a92dd59f2b8/Modern-Typography-in-2022-example.gif</image:loc>
      <image:title>Live - Digital Design Trends: 2022 Edition - Make it stand out.</image:title>
      <image:caption>This trend consists of typography that breaks all traditional standards. It follows a similar philosophy to Riso print in that it offers something that is off and imperfect, yet simultaneously aesthetically pleasing. What exactly is that twist? Anything that breaks order: a single letter might be upside down, bigger or smaller, in a different font, or completely missing. It’s the perfect way to bring attention to something specific.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/f0bebd73-bbe9-4cb1-a72a-4beeab1d1c50/Glass-design-trend-2022-unique-animation-example.gif</image:loc>
      <image:title>Live - Digital Design Trends: 2022 Edition - Bringing design to the next level</image:title>
      <image:caption>Last year, gold design was a huge trend mimicking realistic physical gold and giving everyday items that extra special feel. The trend has now shifted to glass and crystal with incredible realism in 3D bringing design to the next level.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/cd521a9e-44e3-40c8-8b27-32993bc2c6d2/Graphic-design-trends-2022-candy-colors-1.jpg</image:loc>
      <image:title>Live - Digital Design Trends: 2022 Edition - Make a bold statement</image:title>
      <image:caption>As we’re constantly bombarded with digital content from all directions, it becomes challenging for designers to create artwork, websites and apps that will stand out amidst the clutter. This is why visual appeal that grabs the viewers attention while scrolling is as important as the quality of the content. Pastel colours will always be a crowd favourite but if you really want to make a bold statement candy colour schemes are a great choice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/e90c2d6d-70b5-464f-829b-fdd0d860bc9b/riso-print-style-Graphic-Design-Trend-in-2022.jpg</image:loc>
      <image:title>Live - Digital Design Trends: 2022 Edition - Make it stand out with vivid colours</image:title>
      <image:caption>As trends always seem to stem from decades back in time, it’s no surprise that the risograph aesthetic had made a comeback both physically and digitally. What’s cool about riso is that you end up with unique vivid colours that your everyday printer won’t be able to produce. There is also almost always a “I guess it’s supposed to look like that” moment when it comes to printouts as the prints often come out with slight imperfections such as ink bleed, inconsistent colours, unpredictable alignment issues or rough textures. This unpredictability makes riso art challenging and adventurous as even if you plan your layers to perfection you will still end up with something unique and unexpected. Personally this sounds like a nightmare to me and I’d probably stick to digital, because it’s so much easier to just download “free riso effect” instead.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/288e6a6b-9b7b-4b76-acc9-225af462fdb3/Art-Deco-retro-design-example-in-2022.jpg</image:loc>
      <image:title>Live - Digital Design Trends: 2022 Edition - Clean strong lines</image:title>
      <image:caption>Unlike the trends we’ve discussed previously this one differentiates itself with clean, strong lines. So what exactly is Art Deco? The easiest way to recognise the comeback of this style is to find symmetry, geometry and simple yet aesthetically pleasing works. Or just think of The Great Gatsby.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/86cee43d-65ab-447d-b998-eab072f25f67/real-papercut-design-example-inspirational-in-20221.gif</image:loc>
      <image:title>Live - Digital Design Trends: 2022 Edition - Keep it traditional</image:title>
      <image:caption>Paper cutout is another traditional art that found its way into the digital world. Paper cutouts are most popular for branding purposes, more specifically for business cards, pamphlets and packaging design. We also see them in cards and books and more recently (and most importantly) in animation and web design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/ea955d84-566c-4a6b-8775-6286a94c79fb/good-example-of-3d-character-illustration-in-2022.gif</image:loc>
      <image:title>Live - Digital Design Trends: 2022 Edition - An adaptable one</image:title>
      <image:caption>3D characters have invaded the digital design space in apps, websites and animation. These characters also adapt to all the trends we’ve seen so far.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/8e3eb5ce-e9bd-4c52-8d5d-649849766f66/Graphic-Design-Trends-2022-Example-40.gif</image:loc>
      <image:title>Live - Digital Design Trends: 2022 Edition - A diffraction of light</image:title>
      <image:caption>This diffraction of light has climbed to rival the top trends in digital design. It used to be most prominent in stationary and fashion accessories. However in recent years it has reached web and animation design and is gaining popularity in app and logo design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/e6401e1b-da15-4336-b727-cac7483d0703/Graphic-Design-Trends-2022-Example-50.gif</image:loc>
      <image:title>Live - Digital Design Trends: 2022 Edition - A 60s aesthetic</image:title>
      <image:caption>And lastly, the twisting, melting and distorted aesthetics of the psychedelic 60s changed design forever. As an immortal trend, these visuals always seem to make a comeback with the rise of each new counterculture. Mimicking acid trips with mind-bending colours; the psychedelic trend is back to reflect on the chaos of confounding times.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconic.agency/live/2022/4/7/the-future-is-gaming</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/eab0b22c-47ff-4dd3-be51-86ffa41e978d/florian-olivo-Mf23RF8xArY-unsplash.jpg</image:loc>
      <image:title>Live - The Future Is Gaming - Make it stand out</image:title>
      <image:caption>Photo by Florian Olivo on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/6a1eaee5-32b5-48b5-b2b5-323627b6860a/image-asset.png</image:loc>
      <image:title>Live - The Future Is Gaming - Make it stand out</image:title>
      <image:caption>Source: Newzoo</image:caption>
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  </url>
  <url>
    <loc>https://iconic.agency/live/2022/3/9/nike-is-the-future</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-14</lastmod>
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  <url>
    <loc>https://iconic.agency/live/2020/5/18/the-rise-of-the-vertical-video</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/1610701584048-EFAC4JMZOHAGH2IUQED9/874c5da8fc4a83c2cc2f198b930e1627.png</image:loc>
      <image:title>Live - The Rise Of The Vertical Video</image:title>
      <image:caption>Image: Jenny Coppola</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/1610700269635-HIG1YBEJLMQY0UEEDQKH/growth.gif</image:loc>
      <image:title>Live - The Rise Of The Vertical Video</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/1610700343106-AT0OGCNUMCF2FQRO66A2/Screenshot%2B2020-05-12%2B22.45.48.png</image:loc>
      <image:title>Live - The Rise Of The Vertical Video</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/1610712259246-Y4ZYJBR5DOHN463S166F/Screenshot%2B2020-05-12%2B22.45.05.png</image:loc>
      <image:title>Live - The Rise Of The Vertical Video</image:title>
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      <image:title>Live - Red Bull Music Presents Petite Noir | La Maison Noir: The Gift and the Curse</image:title>
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      <image:title>Live - Red Bull Music Presents Petite Noir | La Maison Noir: The Gift and the Curse</image:title>
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    <lastmod>2026-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/1605169263416-DQZLXXR18QQMDFC28HRB/Comp+1_00004.png</image:loc>
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      <image:caption>Black background with the Red Bull Racing logo, featuring two white bulls charging at each other and the text 'Red Bull Racing' in white.</image:caption>
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    <image:image>
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    <image:image>
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      <image:caption>Thabiso Ntuli Creative Director</image:caption>
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      <image:caption>Matthew Reeler Head of Operations</image:caption>
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      <image:caption>Ethan Philander Junior Post Manager</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/1605169263420-1NDY4ODBKT0E9ION1YBL/Comp+1_00007.png</image:loc>
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      <image:caption>Chulu Ratsibe Director</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/1605184462841-ZF9GBS5H8EJ34SA8393N/Comp+1_00011.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Woolworths</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/5108d2a0-f9e5-467e-a730-aed4fc15bea1/Dumi_00000.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Dumisani Sibanda Senior Editor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/1605169263409-CS03F01N4HYQDK723V6D/Comp+1_00006.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Superbalist</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/497d308f-1a43-4af3-b57f-d194d8adbc3f/Flavio_00000.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Flávio Ferreira Junior Video Editor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/1605184462888-71Z72C42AI5RUE7NAF24/Comp+1_00012.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>M&amp;S</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/e54fa63a-11fb-4cd8-a089-6b67531e6fa1/Dune_00000.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Dune Bryce Junior Video Editor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/5623eea6-f3f8-47f5-9219-0a34211d5f6b/Buttons_00000.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Buttons Office Doge</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconic.agency/people/matthew</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/ae7a8f8d-0cc6-40ac-b952-6ef0f6dabad3/Matt_Profile_1000x1000.jpg</image:loc>
      <image:title>Matthew Reeler - Matthew Reeler</image:title>
      <image:caption>Being an experienced motion graphics animator and editor means that Matt is like the Dian Fossey of production managers: he knows the work so well because he’s lived and studied and been the work. Are we getting carried away with this metaphor? Probably. Matt is some sort of spreadsheet alchemist, able to create time-tracking formulas and complicated feats of sheer wizardry, and all with an ever-present smile and chuckle.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconic.agency/404</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-29</lastmod>
  </url>
  <url>
    <loc>https://iconic.agency/people/keane</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/1611756740855-UUYO5IS1197RI1T5UEW3/Keane+Balt_Colour_Iconic+Agency.jpg</image:loc>
      <image:title>Keane Balt - Matthew Reeler</image:title>
      <image:caption>Being an experienced motion graphics animator and editor means that Matt is like the Dian Fossey of production managers: he knows the work so well because he’s lived and studied and been the work. Are we getting carried away with this metaphor? Probably. Matt is some sort of spreadsheet alchemist, able to create time-tracking formulas and complicated feats of sheer wizardry, and all with an ever-present smile and chuckle.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconic.agency/people/chulu</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/a7c5eaf0-0edd-4c82-9346-b6a464d9ea8f/ICONIC_240919_HEADSHOTS14972.jpg</image:loc>
      <image:title>Chulu Ratsibe - Matthew Reeler</image:title>
      <image:caption>Being an experienced motion graphics animator and editor means that Matt is like the Dian Fossey of production managers: he knows the work so well because he’s lived and studied and been the work. Are we getting carried away with this metaphor? Probably. Matt is some sort of spreadsheet alchemist, able to create time-tracking formulas and complicated feats of sheer wizardry, and all with an ever-present smile and chuckle.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconic.agency/people/andrew</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/1611756603690-ZX5BBVWFVVAT3GJ9G50J/Andrew+Kirkby+Iconic+Agency.jpg</image:loc>
      <image:title>Andrew Kirkby - Matthew Reeler</image:title>
      <image:caption>Andrew Kirkby, Executive Creative Director.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconic.agency/motion-design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/f791554a-05c0-4b8a-baa9-0d22455e50fb/Motion+Design.gif</image:loc>
      <image:title>Motion Design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://iconic.agency/jobs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-07-03</lastmod>
  </url>
  <url>
    <loc>https://iconic.agency/offline-editing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/7a86880c-00d9-41db-9846-f8ac90c5b9cb/giphy.gif</image:loc>
      <image:title>Offline Editing</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://iconic.agency/film-production</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/02c99ddd-3dc4-4613-bd45-3f60c48f6d54/_WRP2534.jpg</image:loc>
      <image:title>Film Production</image:title>
      <image:caption>Four men, including two Formula 1 drivers in Red Bull Racing suits, are gathered around a table, engaged in discussion or reviewing documents outdoors on a cloudy day.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/1a63ff36-e5fa-4631-9c12-ec59f689d43e/_WRP2953.jpg</image:loc>
      <image:title>Film Production</image:title>
      <image:caption>A group of people participating in a film shoot outdoors, with a woman adjusting camera equipment on a tripod, and a man with a harness, possibly a stunt performer, standing nearby. The scene includes onlookers and trees in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/2aecbd90-6d2f-4cd2-9748-29e4ce7e8dbe/_WRP2974.jpg</image:loc>
      <image:title>Film Production</image:title>
      <image:caption>A person with glasses and tattoos on their arm operating a racing drone with a monitor, next to a Red Bull Racing Formula 1 car at a race event, with a person holding a drone in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/c58b07c5-df0d-41e6-8d0f-700d09596dd4/_WRP9279.jpg</image:loc>
      <image:title>Film Production</image:title>
      <image:caption>Group of people, including film crew members, taking a selfie on a foggy outdoor set with trucks and equipment in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/8d2695d8-c0be-45db-a818-ead278b11a77/WR_BTS_F1_Taxi_033.jpg</image:loc>
      <image:title>Film Production</image:title>
      <image:caption>Street scene captured through a gap or opening with black edges, showing a white van, a person in a green shirt and brown hat, and a tree in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/a6c51720-54e3-4145-ac77-f520821769d8/DSC_1720.jpg</image:loc>
      <image:title>Film Production</image:title>
      <image:caption>A person riding a BMX bike in mid-air in front of a green screen, wearing a helmet and red jacket.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/86f43bcb-850d-44a9-9b63-3b47eea9b859/DSC_1727.jpg</image:loc>
      <image:title>Film Production</image:title>
      <image:caption>Group of people filming a scene outdoors, with a cyclist sitting on a bike and others managing a camera and equipment, all wearing masks, in front of a canal or waterfront area.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/697b866e-2d40-4ebe-a95f-c68c7b89b167/DSC_2123.jpg</image:loc>
      <image:title>Film Production</image:title>
      <image:caption>Black and white photo of a film set with a camera, crew members, and actors. A man with a patterned face mask, black cap worn backwards, and North Face jacket looks at another person. Other crew members are working in the background and foreground.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/677bec72-9270-49f1-b6cc-32866aae38b6/DSC_2142.jpg</image:loc>
      <image:title>Film Production</image:title>
      <image:caption>A man wearing a Red Bull cap and red jacket is signing a piece of paper at a wooden table, with an apple and a can of Red Bull nearby, while a photographer with a camera and microphone captures the moment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/10044aed-dc3f-4ac4-9eb4-eec8de37c20e/DSC_2144.jpg</image:loc>
      <image:title>Film Production</image:title>
      <image:caption>Two men wearing masks and beanies examining a film camera setup in a dimly lit room.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconic.agency/online-editing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/4ea45c66-5228-4af3-bb28-515b591574b7/giphy.gif</image:loc>
      <image:title>Online Editing</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://iconic.agency/photography</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/4fc2f85b-1a27-4233-90d2-903ed0205728/02_Blouberg__H5A9602.jpg</image:loc>
      <image:title>Photography</image:title>
      <image:caption>A woman with long blonde hair in a ponytail stands outdoors on a concrete path, looking at a lake or ocean with mountains in the distance. She wears a white long-sleeve shirt, teal leggings, and orange running shoes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/1047d2c5-1a7f-46a5-90ad-517436bb6e5d/01_Blouberg__H5A9590.jpg</image:loc>
      <image:title>Photography</image:title>
      <image:caption>Profile of a woman with long, blonde hair tied back, wearing a white jacket, standing outdoors at sunset or sunrise with a blurred background of water and cityscape.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/8aa732bb-5b12-419f-b744-a28e37f4b72e/19_Bantry_Bay_H5A0250.jpg</image:loc>
      <image:title>Photography</image:title>
      <image:caption>A woman standing on the edge of a coastline during sunset, looking at the ocean and sky with clouds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/31360bda-58df-43aa-a34b-9a8079c1e0e9/ASICS_Sportstyle_SS22_Day02_Shot_08_0006.jpg</image:loc>
      <image:title>Photography</image:title>
      <image:caption>Close-up of a person's white athletic shoe with beige and white accents, white laces, next to a person's leg in a white knee-high sock, sitting on a concrete surface. The person has tanned skin and is wearing gray shorts and a cream-colored shirt. The setting appears to be outdoors with a gray background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/4ef25097-d98e-4eaa-82b0-db0c70aa6994/4W4A2346ANTFOXPHOTO.jpg</image:loc>
      <image:title>Photography</image:title>
      <image:caption>Two people walking along a sandy beach with footprints in the sand, near a large hill or mountain and the ocean under a cloudy sky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/4ffbb29c-c552-492d-ab07-f44a3189c559/201209_ASICS_BIL_KV+3_TB_20200901_JORDY_SMITH_0176_2021-01-11_13.06.39.jpg</image:loc>
      <image:title>Photography</image:title>
      <image:caption>Person wearing black wetsuit surfing on a large wave with rocky coastline in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/d1d660ed-a882-434e-8456-4cbb9f487485/201209_ASICS_BIL_KV+3_TB_20200903_JORDY_SMITH_0667_2021-01-11_13.06.28.jpg</image:loc>
      <image:title>Photography</image:title>
      <image:caption>A person with wet hair in a black and white photo, looking down while in water.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/89985a21-47bf-4f52-b321-a979850abc3c/ASICS_BIL_KV_Cover_1+copy.jpg</image:loc>
      <image:title>Photography</image:title>
      <image:caption>Three rugby players wearing green uniforms with South Africa and MTN logos, standing with arms crossed against a black background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/032c2c07-bfe4-40cc-a79f-d25ebc023086/DJI_0688ANTFOXPHOTO.jpg</image:loc>
      <image:title>Photography</image:title>
      <image:caption>An aerial view of a person on a paddleboard in the ocean.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/808ff54c-a6fa-4d14-b052-dd5ae5fe3470/IMGL8138ANTFOXPHOTO.jpg</image:loc>
      <image:title>Photography</image:title>
      <image:caption>A man surfing inside a large ocean wave on a surfboard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/e586d86d-3736-4981-a8f7-e1c2ea3053fa/WR_F1_Taxi_023.jpg</image:loc>
      <image:title>Photography</image:title>
      <image:caption>A race car driver in a Red Bull Racing suit standing next to a Formula 1 car on a city street with tall buildings and cranes in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/e3f90823-b915-4b7f-8939-42dbecd82ec7/AP-1YGDDMZEH2111_hires_jpeg_8bit_gray_scale.jpg</image:loc>
      <image:title>Photography</image:title>
      <image:caption>A black and white photo of a steep, rocky cliff face with a cloudy sky in the background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconic.agency/people/mbali</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/a343ca99-f95c-419b-acef-51dad94cbb3b/TB_230413_ICONIC_0023.jpg</image:loc>
      <image:title>Mbali Moloisi - Matthew Reeler</image:title>
      <image:caption>Being an experienced motion graphics animator and editor means that Matt is like the Dian Fossey of production managers: he knows the work so well because he’s lived and studied and been the work. Are we getting carried away with this metaphor? Probably. Matt is some sort of spreadsheet alchemist, able to create time-tracking formulas and complicated feats of sheer wizardry, and all with an ever-present smile and chuckle.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconic.agency/people/dune</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/3930bb19-a9b6-4d18-9d99-d488f2bfd3cd/ICONIC_240919_HEADSHOTS14958.jpg</image:loc>
      <image:title>Dune Bryce - Matthew Reeler</image:title>
      <image:caption>Being an experienced motion graphics animator and editor means that Matt is like the Dian Fossey of production managers: he knows the work so well because he’s lived and studied and been the work. Are we getting carried away with this metaphor? Probably. Matt is some sort of spreadsheet alchemist, able to create time-tracking formulas and complicated feats of sheer wizardry, and all with an ever-present smile and chuckle.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconic.agency/people/ethan</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/7c50eac5-4907-4a9c-a8d5-414c76c78347/ICONIC_240919_HEADSHOTS14713.jpg</image:loc>
      <image:title>Ethan Philander - Matthew Reeler</image:title>
      <image:caption>Being an experienced motion graphics animator and editor means that Matt is like the Dian Fossey of production managers: he knows the work so well because he’s lived and studied and been the work. Are we getting carried away with this metaphor? Probably. Matt is some sort of spreadsheet alchemist, able to create time-tracking formulas and complicated feats of sheer wizardry, and all with an ever-present smile and chuckle.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconic.agency/people/dumisani</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/d0512aec-f53c-41b4-ba44-aebefa0e2e75/ICONIC_240919_HEADSHOTS14618.jpg</image:loc>
      <image:title>Dumisani Sibanda - Matthew Reeler</image:title>
      <image:caption>Being an experienced motion graphics animator and editor means that Matt is like the Dian Fossey of production managers: he knows the work so well because he’s lived and studied and been the work. Are we getting carried away with this metaphor? Probably. Matt is some sort of spreadsheet alchemist, able to create time-tracking formulas and complicated feats of sheer wizardry, and all with an ever-present smile and chuckle.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconic.agency/people/elly</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/c82353a0-11e3-4172-bd0f-8f7d4e4dfc7f/TB_230413_ICONIC_0102.jpg</image:loc>
      <image:title>Elly Roux - Matthew Reeler</image:title>
      <image:caption>Being an experienced motion graphics animator and editor means that Matt is like the Dian Fossey of production managers: he knows the work so well because he’s lived and studied and been the work. Are we getting carried away with this metaphor? Probably. Matt is some sort of spreadsheet alchemist, able to create time-tracking formulas and complicated feats of sheer wizardry, and all with an ever-present smile and chuckle.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconic.agency/people/warrick</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa92422bf7ccf12b43f2066/ec404938-a0fa-493e-b277-9def74e56dc0/ICONIC_240919_HEADSHOTS14360.jpg</image:loc>
      <image:title>Warrick Sherrell - Matthew Reeler</image:title>
      <image:caption>Being an experienced motion graphics animator and editor means that Matt is like the Dian Fossey of production managers: he knows the work so well because he’s lived and studied and been the work. Are we getting carried away with this metaphor? Probably. Matt is some sort of spreadsheet alchemist, able to create time-tracking formulas and complicated feats of sheer wizardry, and all with an ever-present smile and chuckle.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconic.agency/people/thabiso</loc>
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      <image:caption>Being an experienced motion graphics animator and editor means that Matt is like the Dian Fossey of production managers: he knows the work so well because he’s lived and studied and been the work. Are we getting carried away with this metaphor? Probably. Matt is some sort of spreadsheet alchemist, able to create time-tracking formulas and complicated feats of sheer wizardry, and all with an ever-present smile and chuckle.</image:caption>
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      <image:caption>Being an experienced motion graphics animator and editor means that Matt is like the Dian Fossey of production managers: he knows the work so well because he’s lived and studied and been the work. Are we getting carried away with this metaphor? Probably. Matt is some sort of spreadsheet alchemist, able to create time-tracking formulas and complicated feats of sheer wizardry, and all with an ever-present smile and chuckle.</image:caption>
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      <image:caption>Being an experienced motion graphics animator and editor means that Matt is like the Dian Fossey of production managers: he knows the work so well because he’s lived and studied and been the work. Are we getting carried away with this metaphor? Probably. Matt is some sort of spreadsheet alchemist, able to create time-tracking formulas and complicated feats of sheer wizardry, and all with an ever-present smile and chuckle.</image:caption>
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