Chicken Licken’s new “EasyBucks” advert is definitely its funniest to date.

This ad stands out among the rest of “Everyone’s Talking About It” ad shows a sleeping young man being woken up by his television. He starts to notice that something bizarre is happening and begins to swift through the various channels. Every channel he lands on no matter the genre he notices that everyone is talking about the EasyBucks.

This ad by Joe Public United stands out among the rest as it's not everyday we see something that taps into South Africa’s niche culture. The ad features a spoof of a Generations scene where Rapulane Seiphemo confronts Karabo Moroka for cheating on him. Khanyi Mbau makes a cameo in a Being Bonang parody and it also shows a Clientele Life parody where the funeral host talks about ‘four affordable meal options.’

This ad by Joe Public United and Chicken Licken is great to see and is a success as it taps into a niche audience --this is tailored content we love to see.