(UN)CREDITED | The Story of Afro Dance
(UN)CREDITED is a visual origin story set in Nigeria’s cultural capital, Lagos; celebrating the past, present & future of Afro Dance. Meet the African pioneers who have shaped street dance and modern pop culture from Lagos to Los Angeles. A phenomenon they haven’t been credited for… until now!
Red Bull | Superlap | Brad Binder
Local Hero Brad Binder travels home to South Africa to set a lap time on the new Kyalami Circuit, not without help from our fastest taxi driver, Jason Goliath.
Digital Design Trends: 2022 Edition
Digital designers create images and elements that will end up on a screen, whether that's a computer screen, a phone screen, a dashboard, or any other digital format. Hence digital design is inclusive of web design, app design, motion graphics - anything interactive that cannot be printed.
The Future Is Gaming
Back in 2018 Pew Research found that 90% of teens in America are gamers. Since then it’s grown. Those 17 year olds are now 21 and making the adult decision of where and how they want to spend their money.
Nike is in the Future
Nike has shifted their brand from a purely aspirational, elite athlete brand to a more wholesome and caring brand. With brand films like Play New, it’s clear that no matter who you are or how good you are at sport, it’s about getting out there and enjoying it.
The Rise Of The Vertical Video
In June 2018, Instagram launched IG TV, giving Youtube a run for its money. By doing this, a new space was established not only for brands, but for individuals: anyone could make content. This was a marked shift in content creation and how people and brands make videos for social media.
Getting That Aerial Shot When You Can’t Go Outside
If you haven’t heard about it already, Google Earth Studio is an amazing tool for filmmakers and photographers.
Horror Movies as a Democratic Time Capsule
I’m in lockdown so I’ve had a lot of time on my hands to watch, re-watch and generally think about films I love, and my favourite genre is horror.
Pinterest Advertising
I’m sure we’ve all heard by now, that this pandemic is the time to get creative and work on those passion projects etc.
COVID-19 | The Rise of the 5 Year Old Director of Photography
Our latest brief for Red Bull was a little different, to say the least. However, this is the reality of much of the UGC branded content in a world struck by COVID-19.
Storytelling
Storytelling has been one of the strongest methods of connecting filmmakers and audiences together.
A Video Editor’s Guide to Working From Home
The truth is, working in isolation is nothing new for film editors who are conditioned to spend hours and days on end without any human contact.
Future Tools for Today’s Creatives
Small advances in technology often mean huge changes in the time and effort needed to execute creative work - or result in us completely re-thinking how to do things
The Finnish Tradition of Drinking In Your Underwear
Winters in Finland are cold, cold and dark. Temperatures range between -22 and -3 degrees celsius.
Another COVID-19 Blog
The world's going through unprecedented times, I thought to take a look at the impact on the performance- and marketing sides in our line of work.
New Realities
It’s 2020 and innovation in image creation technology is now at a point where creators and studios can pretty much conjure up anything they want.
Chicken Licken’s new “EasyBucks” advert is definitely its funniest to date.
Learn why this Advert stands out and how effective its messaging was.
Now Is The Time For Creativity
We're in a 21 day lockdown but that doesn't mean your creativity has to be.
The Small Business Handbook to Surviving 2020 #COVID19
A curated collection of advice from some of South Africa’s best business minds. A handbook for SMEs to combat COVID-19.