Our latest brief for Red Bull was a little different, to say the least. However, this is the reality of much of the UGC branded content in a world struck by COVID-19.

Petite Noir’s new four-part visual album, La Maison Noir (The Black House), is a story of struggle, life, death, and ultimately rebirth. The tale unfolds in the Namibian desert, a surreal visual narrative exploring Petite Noir’s identity politics of growing up in Africa, fame and “the noir wave experience”.