COVID-19 | The Rise of the 5 Year Old Director of Photography

Our latest brief for Red Bull was a little different, to say the least. However, this is the reality of much of the UGC branded content in a world struck by COVID-19. 

With film crews stuck at home, directing shoots over a Zoom call while briefing a mother and their 5-year-old child with a shooting guideline document is now considered the ‘norm.’

The loop on which Sandes completed the route was around 110 metres long and included a set of stairs which means that over the 100 miles he covered over 4500 metres of ascent (the equivalent of half the height of Everest). The Red Bull video was a #HomeRun in itself, racking up over 1.5 million views on Facebook in under a week. 

Editor: Matthew Reeler

But that said, it’s a time of innovation and creativity in our industry. 

Many South African brands have done a great job of staying relevant and providing value in these tough times. Whether it’s an alcohol brand like Savanna entertaining people with a live virtual comedy bar during prohibition. Or Volkswagen inspiring people to stay indoors with unique travel stories we’ve never seen before in #VWStaycation (By the way, go give Talya Galasko a follow on Instagram – she‘s hilarious!). People now need inspiration and creativity more than ever.  

If you have any local campaigns you’d like to share, I’d love to hear about them!

Instagram: @andrewkirkby

Twitter: @andrewkirkby

Stay safe!