The Small Business Handbook to Surviving 2020 #COVID19
2020. Am I right?
2020 was lining up to be our best year EVER at iconic.
Rewind two weeks, March 12th.
I was up in Johannesburg scouting locations. We were tasked to film a sequel to a Formula 1 ad we created last year for Red Bull, with David Coulthard. Suddenly the phone rang:
Fly home now, everything is cancelled.
So long story short, apparently some guy ate a bat and now a lot of us are unemployed.
COVID-19. I’d be hard pressed to find anyone who hasn’t been affected adversely by it (except maybe opportunists marking-up toilet paper and hand sanitiser online). But one sector that’s undoubtedly feeling the heat more than most are small businesses.
Let me tell you, a National Lockdown is not ideal for a small ad agency. I quickly found myself searching for advice online on how to cope with these unprecedented circumstances. As I read blogs, social media feeds, listened to podcasts and radio shows, I began to jot down all the best advice I heard from some of South Africa’s leading business minds. And so began a little passion project to help other entrepreneurs in the same boat - the heroes of our economy just trying to keep their team employed.
Here you have it, The Small Business Handbook to Surviving 2020:
If you would like to follow any of these business leaders like I do, here are their LinkedIn accounts in appearance of order:
If this helps even one business owner, it would have been worth it. If it helps you, please slide into my DMs – I’d love to hear your thoughts and insights too.
Instagram: @andrewkirkby
Good luck and stay safe!