Nike has shifted their brand from a purely aspirational, elite athlete brand to a more wholesome and caring brand. With brand films like Play New, it’s clear that no matter who you are or how good you are at sport, it’s about getting out there and enjoying it.

Storytelling has been one of the strongest methods of connecting filmmakers and audiences together.

It’s 2020 and innovation in image creation technology is now at a point where creators and studios can pretty much conjure up anything they want.

A curated collection of advice from some of South Africa’s best business minds. A handbook for SMEs to combat COVID-19.

There was a time in advertising when all you needed to do was tell audiences that your product functions better than the competitor’s and you’d succeed. This might be a slight exaggeration, but the principle holds.

Petite Noir’s new four-part visual album, La Maison Noir (The Black House), is a story of struggle, life, death, and ultimately rebirth. The tale unfolds in the Namibian desert, a surreal visual narrative exploring Petite Noir’s identity politics of growing up in Africa, fame and “the noir wave experience”.

After reading the title for our first post in over a year, some of you are probably thinking we've lost our minds... eSports is not a real sport, while others are going, duh! It is a major sport. Let's investigate.

eSports is defined as professional gamers playing video games, competitively, usually in front of lots of viewers and there is usually money on the line.

Professional gamers, video games, viewers and cash. Sounds simple.